Organisations talk about commitment a lot: We need more commitment! The team is fully committed! There was a lack of commitment. … and so on. Especially in lateral leadership the question about commitment of teammates and stakeholders is key. But why? And how does commitment come about?


Using an inspiring example from history, Gunther Fürstberger, expert on lateral leadership and longtime trainer and coach, explains the possibly most extreme form of commitment, links it to business reality and shows how commitment can even be calculated.

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