How to gain clarity and good arguments for your next meeting – Impact feasibility matrix in a practical test
We’re two people, we’re responsible for marketing and have 13 channels to feed and administrate on a regular basis. Not to talk about the many other tasks cumulating in the vast field called “marketing”. Oh, and we have only 49 working hours – together! So no wonder we’re constantly trying to find ways to save time, have more outcome and – when pressure is high – show what we’re doing to have expectations of possible extra challenges straight. The tiny little and super effective tool we tried lately is called “Impact & Feasibility Matrix”.