Practice, Analysis and Implementation of Key Account Strategies – Tools and Instruments

In the long term only those companies will be successful in KAM who analyze their customers systematically, follow a strategy, set a clear key account plan and conduct a consequent implementation management.

OBJECTIVES

You learn the most important methods, techniques and tools for customer analysis, for customer strategy development and the implementation of key account planning.

TOPICS

The following topics are some of the key learning points of the Practice, Analysis and Implementation of Key Account Strategies Training:
Success factors in relationship/ customer management
SWOT analysis
Purchasing process analysis
Strategic sales
Potential analysis
Key account portfolio
Key account strategy and planning
Case study presentation

TARGET GROUP

Key Account Manager and leaders who are looking to strengthen their professional approach; potential Key Account Manager who would like to get prepared for their new job

TIME FRAME

2 days

For more details regarding Practice, Analysis and Implementation of Key Account Strategies Training please contact us and we will provide you an answer based on your needs as soon as possible.

This training is also available in the following languages:

• In German