Key Account Management Master Programme

Short Text

Key Account Management

Strategies and Concepts

In Key Account Management customers will not only be taken care of, but in the long term they will be strategically evolved. When determining key accounts many factors should be taken into consideration in order to identify new key accounts on time and to be able to maximize benefit.

Practice, Analysis and Implementation of Key Account Strategies

Tools and Instruments

In the long term only those companies will be successful in KAM who analyze their customers systematically, follow a strategy, set a clear key account plan and conduct a consequent implementation management.

Customer-Oriented Sales and Communication

Use Of Communication Techniques

In this seminar you will get to know fundamental tools that you can apply in challenging communication situations with your client effectively and successfully.