Key Account Management

In Key Account Management customers will not only be taken care of, but in the long term they will be strategically evolved. When determining key accounts many factors should be taken into consideration in order to identify new key accounts on time and to be able to maximize benefit.

OBJECTIVE

You get to know the critical success factors and the requirements as well as the process of Key Account Management implementation.

TOPICS

The following topics are some of the key learning points of the Key Account Management training:

• Success factors in KAM and determining / selecting key accounts
• Buying and selling center, relationship management
• Analysis of the decision making structure / procedure / process
• Strategic development of customers
• Responsibilities, functions and forms of organization in KAM
• Determining / Defining competitive position

TARGET GROUP

Key Account Manager and leaders who are looking to strengthen their professional approach; potential Key Account Manager who would like to get prepared for their new job

TIME FRAME

2 days

For more details regarding Key Account Management Training please contact us and we will provide you an answer based on your needs as soon as possible.

This training is also available in the following languages:

• In German